Welcome back to Talks with TSS, our exclusive series where we sit down with some of today’s most influential content creators. In this episode, we chat with the talented Lauren Norris, who joins us from New York City to share her inspiring journey in the creator space.
About Lauren Norris
Lauren Norris is an exceptional content creator who has been with The Sociable Society for several years. Known for her dynamic long-form YouTube videos and engaging Instagram and TikTok presence, Lauren has built a loyal community by sharing her lifestyle, beauty tips, and life’s biggest milestones.
How It All Began
Lauren’s journey into content creation began as a way to keep her family connected while she attended the University of Alabama. What started as a personal channel quickly transformed as her videos gained traction, especially her sorority process videos, which resonated widely on YouTube. As Lauren began to realize the potential of her growing audience, she developed a more consistent posting schedule, culminating in a viral video that brought her new opportunities, including a partnership with The Sociable Society.
Finding Her Place with The Sociable Society
Lauren fondly recalls how The Sociable Society’s approach felt different from other agencies. “It was relationship-based rather than sales-driven,” she shared. Over the years, her partnership with her manager at The Sociable Society allowed her to prioritize content creation while her team handled brand negotiations, contracts, and other tasks that once overwhelmed her.
The Power of YouTube and Short-Form Content
Despite the rise of TikTok and Instagram Reels, YouTube remains Lauren’s “baby.” She loves the freedom and connection of longer-form videos and appreciates how it allows her to build a deep relationship with her community. Nevertheless, Lauren has adeptly adapted to shorter content formats, learning to tailor her posts to each platform’s unique demands.
A Day in the Life of Lauren Norris
Lauren’s days vary, balancing filming, editing, and much-needed downtime. She plans filming days to optimize her schedule, focusing on content for multiple platforms and managing brand partnerships. Her strategy of organizing by filming and editing days has helped her achieve a healthy work-life balance.
Overcoming the Challenge of Comparison
For Lauren, content creation is more than a career—it’s a personal journey. However, comparison has been a challenge. “Comparison is the thief of joy,” she said, adding that everyone’s journey in this industry is unique. She believes there is space for everyone to succeed and emphasizes authenticity over imitation.
Working with Brands and the LTK Platform
Lauren has been part of remarkable collaborations with brands such as Target, Apple, and Walmart, primarily through the LTK platform. Originally a source of affiliate income, LTK has expanded Lauren’s reach and bolstered her revenue streams through brand sponsorships. She loves using LTK to organize her recommendations and insights, and she checks her analytics frequently to understand what her audience values.
Advice for New Creators
Lauren’s advice for newcomers to the space is to avoid comparisons and focus on creating content unique to them. Consistency is key, she says, both for building an audience and for personal organization. She encourages creators to find their “why” to remain authentic in their work.
What’s Next?
Lauren hopes to continue content creation as long as it brings her joy. She envisions sharing future life milestones, like marriage and family, with her audience. Lifestyle content will remain central to her channel, but she hopes to evolve it to reflect her own growth and experiences.
Quick-Fire Fun Facts
- Desert Island Essentials: Melatonin, a favorite necklace, and her coffee machine (even if electricity isn’t guaranteed!).
- Favorite Last Meal: Southern-style cheese dip with chicken fajitas.
- Favorite Childhood Memory: Playing the lead in a production of Annie.
- Current Music Obsession: Taylor Swift’s Black Dog on repeat.
Wrapping Up
Lauren Norris’s journey is a testament to the power of passion, authenticity, and connection in content creation. With each milestone, Lauren has taken her community along for the ride, offering them a glimpse into her world, one video at a time. We’re incredibly proud of all she’s accomplished and can’t wait to see what’s next for her.
Catch the full episode of Talks with TSS featuring Lauren Norris on our YouTube channel. And don’t forget to follow Lauren on Instagram and YouTube to stay updated on her latest adventures.
