In the rapidly evolving world of influencer marketing, we at The Sociable Society (TSS) have always believed in creating meaningful connections between creators and brands. Since our founding in 2015, our mission has been clear: to empower creators while delivering real value to brands.
What started as a vision to bridge the gap between influencers and companies has grown into an agency that’s now setting industry standards. Over the years, we’ve expanded our team, evolved our strategies, and adapted to an ever-changing landscape — all while staying true to the values that inspired us from “Day 1.”
Through nearly a decade of growth, we’ve built a vibrant community of creators and a network of brand partnerships that reflect our dedication to quality and innovation. With milestones like signing our 200th creator and collaborating on impactful brand campaigns that have reached audiences worldwide, each step has strengthened our commitment to the people and partnerships that make up TSS.
As we share our story — the key moments that have shaped who we are and where we’re headed — we’re excited to offer an inside look at the path that’s brought us here and the ambitious goals we’re setting for the future.
The Sociable Society Timeline & History: From 2015 To 2024
Timeline:
- October 2015 – TSS signs its first creator
- December 2015 – TSS has 4 creators represented
- May 2016 – TSS hires first employee
- October 2016 – TSS signs its first Brand Partnerships client
- February 2018 – Jay Kent-Hume becomes full-time at TSS
- May 2018 – Sara Williams hired on full-time
- January 2019 – Internal restructuring largely shapes the agency we are today
- December 2019 – TSS reps 70 creators
- March 2020 – Pandemic spurs on the creator economy boom
- September 2020 – TSS signs its 100th creator
- January 2021 – TSS holds its first retreat (Palm Springs)
- June 2021 – TSS undergoes a full rebrand
- June 2022 – TSS holds its 2nd retreat (VidCon Anaheim)
- December 2022 – TSS sets out a 2-year growth plan
- September 2023 – TSS takes LTKCon
- Nov 2023 – Creator Growth Division launches
- December 2023 – TSS records 60% YoY growth
- May 2024 – TSS hires its 20th creator manager
- July 2024 – TSS signs its 200th creator
- September 2024 – TSS Takes NYFW & LTKCon: TSS showcased on Dallas Omni Hotel
- October 2024 – TSS hires its 45th employee
- November 2024 – TSS records 110% YoY growth
In October of 2015, our cofounders Jay Kent-Hume and Emily Fonda were inspired to bridge the gap between creators and brands, and started The Sociable Society.
As both a Creator Management and Influencer Marketing agency (Brand Partnerships), The Sociable Society quickly expanded both divisions to keep up with industry demand.
Between 2019 and 2021, The Sociable Society grows to manage over 100 creators, as demand for influencers skyrockets during the pandemic.
Following pandemic-era lockdowns and becoming a fully remote company, we craved IRL time, so TSS hosted its first TSS retreat. We collectively decided to ditch the birds from our logo and rebrand to the TSS of today!
In Dec 2022, TSS embarks on a 2-year growth plan. Our team expands rapidly, we make a splash at LTKCon in Dallas, and start spending IRL time with our creators. By December 2023, TSS records 60% YoY growth!
2024 has been epic! TSS now manages over 200 creators. We hosted events at both NYFW and LTKCon and have expanded our services to include both brand-sponsored influencer events (Events & Activations) and creator affiliate growth (Creator Growth Division).
As 2024 is coming to a close, we aren’t done yet!
We’ve exceeded expectations on our two-year growth plan with 110% YoY growth, welcomed our 45th employee, and are setting in motion our next 2-year growth plan — let’s just say we’re dreaming big!!!
What’s Next For The Sociable Society? Chapter 2025 & Beyond
As we look ahead, we’re more committed than ever to pushing the boundaries of influencer marketing.
This year has been a milestone for us, but it’s just the beginning of the next chapter.
With our vision and experience guiding us, we’re ready to keep growing, innovating, and helping creators and brands connect in authentic, impactful ways.
For us, it’s about more than just success — it’s about leading with purpose and shaping the future of influencer marketing in a way that benefits everyone involved. We’re excited for what’s next — and can’t wait to continue this journey together.
