When you hear the term “influencer,” you may think of a celebrity with a massive following – the Kim Kardashians of the world. Someone who drives influence and can encourage all of their followers to buy-in to your product or service. But, influencing is much more intricate than this. There ...

The Instagram Algorithm seems to change more often than the average user can keep up with, and everyone wants to know why. The answer is actually quite simple, but it doesn’t necessarily resonate with Instagram users. TikTok – really, that’s it. TikTok is Instagrams biggest competition and is scrambling to ...

So long, swipe-up link. Instagram rolled out a new link sticker to replace the infamous swipe-up link and everyone was scrambling for a moment. But wait – isn’t this a good thing?! One of the biggest down-sides to the swipe-up was lack of creator connection. When a creator included a ...

Let’s discuss – what is the value of influencer marketing, and why is it so prominent? When influencers and brands come together for strategic partnerships, typically you see a much larger audience reached than with traditional advertising. Sometimes you may notice when scrolling through Instagram that multiple influencers are partnering ...

While perusing photos of someone on a hike and seeing the ever-so-popular “shoot before you eat,” you might see a long list of hashtags at the bottom of the post. For your brain, this is the exact moment where it stops paying attention. Most of the time, this isn’t a ...

Your brand may be adorable. Or head strong, street smart, quirky or fearless. Desirable, absolutely. But your brand in the wrong conversations will still experience the awkward humanity of being, the odd one out.Because your brand is not really a person. But you, dear marketer, are.You’ve taken the time to ...