Overview Not Your Mother’s (NYM), a widely loved haircare brand known for its innovative styling products, aimed to build authentic community engagement around its All Eyes on Me 3-in-1 Styling Cream. To achieve this, NYM partnered with The Sociable Society (TSS) to drive both awareness and engagement throughout a strategic four-month TikTok campaign. TSS collaborated ...
by TSS Team / February 11, 2025



