So Long, Swipe Up
So long, swipe-up link. Instagram rolled out a new link sticker to replace the infamous swipe-up link and everyone was scrambling for a moment. But wait – isn’t this a good thing?! One of the biggest down-sides to the swipe-up was lack of creator connection. When a creator included a swipe-up link, which had become […]
The Value of Influencer Marketing
Let’s discuss – what is the value of influencer marketing, and why is it so prominent? When influencers and brands come together for strategic partnerships, typically you see a much larger audience reached than with traditional advertising. Sometimes you may notice when scrolling through Instagram that multiple influencers are partnering with the same company, at […]
#Sponstagram is the New Super Tool for Influencers
While perusing photos of someone on a hike and seeing the ever-so-popular “shoot before you eat,” you might see a long list of hashtags at the bottom of the post. For your brain, this is the exact moment where it stops paying attention. Most of the time, this isn’t a problem as the friendly “#nightwithfriends” […]
Stop Trying to Make Your Brand a Person
Your brand may be adorable. Or head strong, street smart, quirky or fearless. Desirable, absolutely. But your brand in the wrong conversations will still experience the awkward humanity of being, the odd one out.Because your brand is not really a person. But you, dear marketer, are.You’ve taken the time to develop an intricate content marketing […]
Facebook Branding Tool Update
From blog posts to Instagram posts, Branded Content is EVERYWHERE, especially with the rise of social media and influencer marketing. At the end of March, Facebook rolled out a new update to its branded content policies and made the Branded Content Tool available to ALL Pages. If you aren’t familiar with the Branded Content Tool […]
How to Pick the Right Influencer
Here at the Sociable Society we breathe influencer marketing every day. So much so, we sometimes forget that not everyone knows what it means. We’re often asked, “What is influencer marketing?” and “how can it benefit us?” Both excellent questions! So, let’s break it down for you with the Top 6 most common questions about […]
Organic Growth is Dead!
Content has reached saturation point and with plenty options to personalize the individual user experience, the appetite for organic sharing is plummeting. The ‘Content Shock’ predicted by Mark Shaefer two years ago is here. Shaefer saw it coming when the sheer volume of content being published to the internet outweighed our limited capacity to consume […]
