From blog posts to Instagram posts, Branded Content is EVERYWHERE, especially with the rise of social media and influencer marketing. At the end of March, Facebook rolled out a new update to its branded content policies and made the Branded Content Tool available to ALL Pages.
If you aren’t familiar with the Branded Content Tool on Facebook, it allows a Page (Public Person, Company, Organization) or Profile, to tag a product or brand within a post. The post displays a “with” tag in the Newsfeed, connecting the two parties. For all sponsored posts, you will now also see a little “Paid” indicator instead of “sponsored.”
From blog posts to Instagram posts, Branded Content is EVERYWHERE, especially with the rise of social media and influencer marketing. At the end of March, Facebook rolled out a new update to its branded content policies and made the Branded Content Tool available to ALL Pages.
If you aren’t familiar with the Branded Content Tool on Facebook, it allows a Page (Public Person, Company, Organization) or Profile, to tag a product or brand within a post. The post displays a “with” tag in the Newsfeed, connecting the two parties. For all sponsored posts, you will now also see a little “Paid” indicator instead of “sponsored.”
To be blunt, it saves your ass: This tool helps you avoid FTC violations. That’s a win in our book!
Transparency and Good Ethics: You’ve heard it time and time again – ‘honesty is the best policy’. People trust and continue to return to honest companies. Why would you want to be anything less than that?
Makes Reporting your Marketing Results Easier: By tagging the brand or product, that business partner will be notified and be able to see high-level performance insights (like reach, spend, CPM and engagement). It will also make it easier for them to cross-promote and share the post to their Page and add some boosting spend behind it.
Say goodbye to the hashtags: Throwback to the days of having to use #Ad or #Sponsored in your post copy. That little “paid” guy is less intrusive.
Switch it, change it, rearrange it: Previously, if your ad was not compliant with Facebook’s policies, they would just remove your post completely. Now, you will be given a warning so that you can fix the issue. The post will be temporarily absent from the your audience’s feed, but once it’s resolved, the post will be live again.
Please remember that it is still a brand’s responsibility for complying with any relevant advertising regulations in specific marketing – such as necessary disclosures that indicate the commercial nature of the content.
