Gifting vs. Paid Campaigns
When it comes to influencer marketing strategies, there are two main options for every brand and campaign; paid and gifting. In order to decide which strategy is best for your brand, you must establish your own goals or KPIs for each individual campaign and your brand as a whole. When choosing which strategy is best […]
Let’s Talk Affiliate Links
Affiliate linking is one of the best and easiest ways for creators and influencers to earn a passive income in a fun and relatively simple way. It’s a great way to build out lists of your favorite products to share with your audience, show brands your loyalty to them, and use the provided link tracking […]
The Ecosystem of Youtube
Since 2005, YouTube has remained the go-to long-form video platform for people of all ages. It’s become so accessible that many use it instead of watching cable TV, and in recent years, has added more integrations to modernize the platform and its offerings. YouTube is the founding place of trends and memes still referenced in […]
We Polled our Audience on their Social Media Usage– Here’s What They Said
Everything You Need to Know About Instagram Subscriptions
Another new Instagram update has arrived, and we’re here to break it down for you. Instagram’s newest update is called Subscriptions. This new feature is slowly rolling out to select creators, for now, to test. Arguably the most important part of this new feature is that it is meant to allow users to have more […]
How to Beat Instagrams Algorithm
This blog post was written in collaboration with The Sociable Society’s Lead Talent Manager, Sara Williams. To chat with Sara about management or viewing her roster of creators, contact Sara at sara@thesociablesociety.com Hot take: You can’t. Let’s talk about it. Whenever we talk about the algorithm, there’s often an implication of it being a formula […]
Six Months Worth of Instagram Updates
The first week of 2022 is barely even over and the Instagram updates just keep rolling in. There has been a lot of chatter about what changes are coming to Instagram this year, so let’s break down what changes we’ve seen over the last six months and what we can expect to see very soon! […]
Must-Know Terms in Influencer Marketing
The Influencer Marketing industry is evolving at a rapid rate and it’s easy to feel overwhelmed whether you’re just starting out or a well-seasoned industry expert. We’ve put together 7 of the most used terms in influencer marketing so you can brush up on your knowledge. Usage – How, where and when the brand can […]
The History of Vlogmas
Vlogmas. This coined term seems to be known by all nowadays, but when did Vlogmas come to be? Where did it come from? If you have never spent time on YouTube during the holidays – you may not know what exactly Vlogmas is. Vlogmas is a holiday-themed event that happens throughout the month of December, […]
Free December Content Calendar
December is upon us and the end-of-year craziness is too! From family in town and friends visiting to holiday shopping and prep, we know how crazy this month can get. If you need a bit of inspiration to finish out your content plans, you’re in luck! From national days of awareness to fun days of […]
