Articles

Let’s discuss – what is the value of influencer marketing, and why is it so prominent? When influencers and brands come together for strategic partnerships, typically you see a much larger audience reached than with traditional advertising. Sometimes you may notice when scrolling through Instagram that multiple influencers are partnering with the same company, at ...

While perusing photos of someone on a hike and seeing the ever-so-popular “shoot before you eat,” you might see a long list of hashtags at the bottom of the post. For your brain, this is the exact moment where it stops paying attention. Most of the time, this isn’t a problem as the friendly “#nightwithfriends” ...

Your brand may be adorable. Or head strong, street smart, quirky or fearless. Desirable, absolutely. But your brand in the wrong conversations will still experience the awkward humanity of being, the odd one out.Because your brand is not really a person. But you, dear marketer, are.You’ve taken the time to develop an intricate content marketing ...