October has been a busy one over at Instagram – the app just launched several new features that are total game-changers for creators and brands alike. Stories will no longer be broken up into 15-second segments. Instagram is testing a new feature that will allow its users to post stories ...

Q4 is upon us – the holiday season is nearly in full swing, holiday shopping is starting to be on consumers’ minds, and as an influencer, the holiday content is stacking up. In order to make the most of this holiday season and not overwhelm yourself with the hustle and ...

When you hear the term “influencer,” you may think of a celebrity with a massive following – the Kim Kardashians of the world. Someone who drives influence and can encourage all of their followers to buy-in to your product or service. But, influencing is much more intricate than this. There ...

The Instagram Algorithm seems to change more often than the average user can keep up with, and everyone wants to know why. The answer is actually quite simple, but it doesn’t necessarily resonate with Instagram users. TikTok – really, that’s it. TikTok is Instagrams biggest competition and is scrambling to ...

So long, swipe-up link. Instagram rolled out a new link sticker to replace the infamous swipe-up link and everyone was scrambling for a moment. But wait – isn’t this a good thing?! One of the biggest down-sides to the swipe-up was lack of creator connection. When a creator included a ...

Let’s discuss – what is the value of influencer marketing, and why is it so prominent? When influencers and brands come together for strategic partnerships, typically you see a much larger audience reached than with traditional advertising. Sometimes you may notice when scrolling through Instagram that multiple influencers are partnering ...