In the dynamic world of social media, the terms “content creator” and “influencer” are often used interchangeably. However, despite their overlapping functions, there are distinct differences and similarities between the two — especially when it comes to: Audience Engagement Monetization Brand Partnerships. Defining Content Creators Role Content creators are individuals ...

Welcome to The Sociable Society Blog, your go-to source for the latest trends and strategies in influencer marketing! Today, we’re diving into some game-changing insights straight from Instagram to help you maximize engagement and impact with your content. Background: Instagram’s Latest Creator Advice For CTAs & Reels Instagram has recently ...

The Sociable Society in the Press: June 2024 Edition June has been an incredible month for our creators at The Sociable Society, with several of them receiving notable press coverage. We’re thrilled to share these exciting features that highlight their unique talents and inspiring stories. Here’s a look at who’s ...

Tangle Teezer is a globally recognized brand revolutionizing the hairbrush industry with its innovative designs and technology. Tangle Teezer offers a wide range of brushes catering to various hair types and styling needs — a true favorite among both consumers and professional hairstylists.In Q1, Tangle Teezer partnered with The Sociable ...

We are thrilled to announce the latest additions to The Sociable Society team! Our new hires bring a wealth of talent, passion, and diverse backgrounds to our team. Please join us in welcoming them and getting to know a bit about each of them: Tara Maine, Creator Manager Intern Location: ...

by Jay Kent-Hume, Co-founder at The Sociable Society Traditionally, branding and performance marketing have remained disparate — sometimes with conflicting agendas and outcomes. In its first mainstream iteration (think the first breakout YouTubers or Instagrammers crossing the 1M follower threshold), influencer marketing was treated more akin to celebrity endorsements serving ...