Articles

From blog posts to Instagram posts, Branded Content is EVERYWHERE, especially with the rise of social media and influencer marketing. At the end of March, Facebook rolled out a new update to its branded content policies and made the Branded Content Tool available to ALL Pages. If you aren’t familiar with the Branded Content Tool ...

Here at the Sociable Society we breathe influencer marketing every day. So much so, we sometimes forget that not everyone knows what it means. We’re often asked, “What is influencer marketing?” and “how can it benefit us?” Both excellent questions! So, let’s break it down for you with the Top 6 most common questions about ...

Content has reached saturation point and with plenty options to personalize the individual user experience, the appetite for organic sharing is plummeting. The ‘Content Shock’ predicted by Mark Shaefer two years ago is here. Shaefer saw it coming when the sheer volume of content being published to the internet outweighed our limited capacity to consume ...