Articles

When you hear the term “influencer,” you may think of a celebrity with a massive following – the Kim Kardashians of the world. Someone who drives influence and can encourage all of their followers to buy-in to your product or service. But, influencing is much more intricate than this. There are many types of influencers, ...

The Instagram Algorithm seems to change more often than the average user can keep up with, and everyone wants to know why. The answer is actually quite simple, but it doesn’t necessarily resonate with Instagram users. TikTok – really, that’s it. TikTok is Instagrams biggest competition and is scrambling to keep up. Head of Instagram, ...

So long, swipe-up link. Instagram rolled out a new link sticker to replace the infamous swipe-up link and everyone was scrambling for a moment. But wait – isn’t this a good thing?! One of the biggest down-sides to the swipe-up was lack of creator connection. When a creator included a swipe-up link, which had become ...