Articles

We are thrilled to announce the latest additions to The Sociable Society team! Our new hires bring a wealth of talent, passion, and diverse backgrounds to our team. Please join us in welcoming them and getting to know a bit about each of them: Tara Maine, Creator Manager Intern Location: Cincinnati, OH Tara is an ...

by Jay Kent-Hume, Co-founder at The Sociable Society Traditionally, branding and performance marketing have remained disparate — sometimes with conflicting agendas and outcomes. In its first mainstream iteration (think the first breakout YouTubers or Instagrammers crossing the 1M follower threshold), influencer marketing was treated more akin to celebrity endorsements serving to align or enhance the ...

Revolution Beauty’s Brand Icon’s 2024 Campaign: A Case Study Revolution Beauty continues to set new benchmarks in the beauty industry with its innovative and impactful campaigns. Their Brand’s Icons Campaign campaign stands as a testament to their commitment to excellence and strategic influencer marketing. In this detailed analysis, we explore Revolution Beauty’s approach, the challenges ...