Partnering with your dream brand can seem like an exciting, yet extremely daunting task. As an influencer or creator, you probably have wondered countless times “how do I get brand deals as an influencer”?
While the creator space is becoming increasingly competitive, with the right approach, you can significantly increase your chances of success.
In this quick guide, we’ll explore proven strategies shared by Lexi, one of our seasoned creator managers, to help you effectively reach out to and collaborate with your favorite brands!
How to Partner with Your Dream Brand: A Guide for Influencers and Creators
Understanding the Landscape — Organic Sharing vs. Cold Outreach
The Power of Organic Content
Before you even think about reaching out to a brand, start by organically incorporating their products into your content. This approach is more authentic and can set a solid foundation for a future partnership.
Why Avoid Cold Outreach Initially
Cold outreach, without any prior engagement or brand mention, often falls flat. Brands receive numerous such pitches daily, making it harder for yours to stand out!
4 Steps On How To Get Brand Deals As An Influencer
Step 1: Embrace the Product
Getting Your Hands on the Product
Through Gifting: Reach out for product gifting opportunities or collaborate with brands offering free products in exchange for content.
Personal Purchases: Invest in purchasing the brand’s products yourself. This shows genuine interest and commitment.
Showcasing the Product
Use your platforms to share your experiences with the product. Be authentic and provide value to your audience through your content.
Step 2: Test Audience Engagement
Using Instagram Stories
Instagram Stories are an excellent tool for gauging audience interest. They offer immediate feedback and analytics, such as link click data.
Analyzing Engagement
Keep track of how your audience interacts with your content. Note the response to different products and styles of content.
Step 3: Gather and Present Analytics
The Importance of Data
Data is crucial in convincing a brand of your potential value to them. Accumulate relevant analytics like link click rates, engagement metrics, and audience demographics.
Creating a Compelling Case
Use the collected data to build a case for a partnership. Show the brand that your audience is not only interested in their products but also engaged with your content about them.
Step 4: Enhance Your Pitch
Beyond the Basic Pitch
When you’re ready to reach out, ensure your pitch stands out. Include:
Analytics and Data: Demonstrate the interest and engagement of your audience with the brand’s products.
History of Brand Engagement: Show screenshots and examples of how you’ve already been promoting their products organically.
Making Your Pitch Unique
Personalize your pitch to reflect your unique style and audience. Explain why a partnership with you would be beneficial for the brand.
How To Get Brand Deals As An Influencer? Build A Genuine Connection & Support With Data
Remember, the key to a successful partnership lies in authenticity and a genuine connection with the brand. By following these steps outlined above, you can create a strong foundation for a partnership that benefits both you and your dream brand.
Next Steps: Taking Action
Now that you have the knowledge, it’s time to put it into action. Start by integrating your dream brand into your content and building that crucial initial connection. Good luck on your journey to a successful brand partnership!
Are you an influencer or creator looking to take your career to the next level? Since 2015, The Sociable Society has managed some of top social media influencers and celebrity creators you know and love. Apply to work with us here.
