In the dynamic world of social media marketing, influencers are at the forefront of brand promotion and audience engagement. As an influencer, determining the right price for your content can be challenging. 

If you’ve found yourself pondering, “How much should I charge as an influencer for Stories, TikToks, or Reels?” you’re not alone! Together we will be unpacking the factors that shape your rates, guiding you through pricing strategies, and shedding light on some extra tips to boost your earnings.

How Much Should I Charge As An Influencer? 3 Factors To Consider

1. Size of the Influencer’s Following

Traditionally, the number of followers was the primary benchmark for setting rates. But times are changing!

While having a substantial following is great, it’s no longer the sole focus for brands. The value now lies in the quality and engagement of your audience rather than the quantity.

2. Content Quality & Conversion Rates

Brands are shifting their priorities towards influencers who can create high-quality content that resonates with their audience. They are looking for strong conversion rates, reach, and impressions.

It’s not just about the numbers — it’s about how effectively you can sway your audience’s preferences and buying decisions.

3. Alignment with the Brand’s Campaign Strategy

Brands are all about finding influencers that align with their campaign strategy and ethos. Brands value creators who can generate sales and seamlessly integrate their products or services into compelling content, ensuring that the partnership is coherent and appealing to the target audience.

Influencer Pricing Guidelines For Stories, TikToks, Reels & YouTube

Instagram Stories

For Instagram Stories, a good starting point is to charge around $100 per 1000 impressions. For instance, if you get 2000 impressions per story frame, you can consider charging around $200. This rate ensures that you are compensated fairly for your reach and the impact of your content.

Reels and TikToks

The pricing structure for Instagram Reels and TikToks can be aligned with that of Instagram Stories. Given the similar nature of content consumption on these platforms, this pricing strategy can be effectively applied, ensuring consistency and fairness in your rates.


When it comes to YouTube, brands often prefer a Cost Per Thousand (CPM) rate below $100. This platform is known for its detailed and longer-form content, and the pricing reflects the different nature of audience engagement and content consumption.

Additional Influencer Rate & Pricing Considerations

As an influencer, you have the leverage to charge more if you can drive significant traffic to a brand’s website or a specific product.

If your content consistently leads to high conversion rates and you have a proven track record of influencing purchasing decisions, you can justify higher rates.

It’s about showcasing the value you bring to the table, not just in terms of visibility but in tangible results for the brand.

In conclusion, determining your charges as an influencer involves a comprehensive understanding of your audience, the quality of your content, and your ability to drive brand objectives. By considering the factors influencing rates, adhering to pricing guidelines, and understanding your unique value proposition, you can set fair and profitable rates for your influencer services.

We understand just how daunting it can be to navigate the world of social media marketing, but fear not – The Sociable Society is here to lend a hand. Dive into our blogs for additional support, and if you’re seeking personalized one-on-one assistance or looking to elevate your social media career, consider joining the TSS family by applying here!