Event Case Study
OMNI
2024
Event Snapshot
In September 2024, during LTK Con in Dallas, Omni Hotels partnered with The Sociable Society (TSS) to elevate brand visibility and create high-impact, luxury-focused content.
Omni provided luxurious accommodations for 12 top creators, offering an elegant backdrop for storytelling and authentic brand moments. TSS further amplified the partnership by curating and hosting a sophisticated welcome drinks event attended by 28 influential guests, fostering genuine connections and setting the tone for a memorable weekend.
Over three days, this collaboration generated 290+ pieces of user-generated content (UGC), achieving an impressive reach of 11.4 million+ across all channels. The partnership firmly positioned Omni Hotels as the premier luxury choice for LTK Con attendees and beyond.
Objectives
Inspire authentic, high-quality UGC that highlights Omni’s exceptional guest experience.
Strengthen ties with top creators and tastemakers to drive long-term brand advocacy.
Maximize reach and engagement, translating content into measurable brand awareness and marketing value.
Strategy & Execution
TSS partnered closely with Omni Hotels to design a strategy that blended premium hospitality with high-energy influencer activation.
The foundation of this collaboration was providing 12 top creators with luxurious accommodations, creating the perfect environment for organic content creation. To enhance networking and storytelling opportunities, TSS hosted an intimate welcome drinks event, bringing together 28 guests — from creators to industry insiders — to cultivate authentic brand connections.
Throughout LTK Con, TSS ensured every touchpoint was optimized for maximum shareability and brand alignment. Creators were encouraged to document their stay and the event experience, capturing everything from curated room details to behind-the-scenes social moments.
Simultaneously, TSS leveraged its owned channels (Instagram, TikTok, and more) to keep Omni Hotels top-of-mind for audiences, extending the brand’s reach well beyond the physical event.
Highlights & Activations
Welcome Drinks Event
A sophisticated kickoff that encouraged connection, built community, and introduced Omni’s brand story in an engaging setting.
High-Quality UGC
Over 290 pieces of authentic content created across platforms, offering Omni a valuable content library for future campaigns.
Social Amplification
Dedicated content on TSS channels, reaching new audiences and reinforcing Omni’s luxury positioning among tastemakers.
Creator Network Leverage
Omni tapped into TSS’s exclusive creator roster, ensuring content aligned perfectly with the brand’s premium image.
Results
- 11.4M+ Total Reach through creator and TSS content across multiple channels.
- $219K Estimated Earned Media Value (EMV), representing a strong return on investment.
- 55.5% Engagement Rate Above Industry Benchmark, indicating deeper, more meaningful audience connections.
- 290+ Pieces of UGC generated, creating long-term value and boosting Omni’s content pipeline.
Takeaways
- Premium Experiences Inspire Premium Content: Curated, high-end hospitality experiences encourage creators to capture and share authentic stories that resonate.
- Strategic Creator Partnerships Drive Results: Omni’s reach and engagement highlight the value of working with a targeted, high-quality creator network.
- Multi-Channel Amplification Matters: Leveraging both creator and owned brand channels maximizes impact and ensures sustained audience touchpoints.
- ROI-Driven Storytelling: The significant EMV and above-benchmark engagement prove that carefully designed creator activations translate directly into measurable brand growth.
Ready To Launch Your Own Creator Events & Activations?
Ready to turn your next event into a high-impact, content-driven success story?
Partner with The Sociable Society to create immersive, luxury experiences that connect with creators and deliver tangible ROI.
Contact TSS today to start planning your brand’s next unforgettable activation!