EVENT CASE STUDY
NYFW Spring 2026:
Haus of Hearts
Event Overview
Haus of Hearts unfolded as a city-wide love letter during NYFW. Creators followed handwritten clues through a curated scavenger hunt — beginning at PlantShed, continuing to Studs for piercings and styling, stopping for LTK street-style interviews, and culminating at our immersive gifting lounge.
Inside, guests experienced seven curated brand activations, all designed for seamless product discovery and natural content capture.
Haus of Hearts 2026 brought together 94 guests, generating 225+ unique pieces of content. With a 7.18% average engagement rate, the content drove active audience participation — translating creator moments into conversations, shares, and sustained visibility for brand partners.
Earned Media Value
Total Content Views
Total Posts
Key Moments
Sponsor Branding & Touchpoints
The event unfolded as an immersive NYFW scavenger hunt, guiding creators through premium brand touchpoints. The journey kicked off with stops at PlantShed and custom piercings at Studs, alongside on-the-street LTK style interviews. The experience culminated in a curated gifting lounge featuring a La Croix mocktail bar and custom photobooth, an Eetlee sampling bar, and a Welch’s drink station. For ultimate content capture and relaxation, the space also hosted Lush massages and an elegant MacKenzie-Childs gifting and tablescape display.
Why It Worked
The strategy succeeded by transforming standard product discovery into an adventurous narrative that naturally drove authentic content. Blending experiential city stops with a highly curated lounge allowed 94 guests to generate over 225 unique pieces of content.
