Creator Growth B Case Study
How a Mid-Sized Creator Achieved Triple Digit Growth on Affiliate Platforms
Background
We identified this creator as a strong contender for the Creator Growth Division program when we noticed she was already earning about $100 per post on LTK. This signaled that with a more strategic approach—centered around consistent posting, intentional audience engagement, and ongoing education—her earnings potential on affiliate platforms could grow significantly.
To maximize her results, we focused on three platforms where we saw strong early indicators: LTK, Amazon, and ShopMy. Our strategy combined a strong foundation of evergreen content across Kerry’s niches—fashion, home, fitness, wellness, and beauty—with timely content around seasonal moments and sales.
Performance Growth in First 3 Months of Program
These results highlight how this creator was able to scale meaningfully across multiple platforms with a clear and consistent strategy.
Notably, this creator has fewer than 100k Instagram followers, reinforcing that creators don’t need massive followings to be successful with affiliate platforms.
Instead, success is driven by the quality of content, authenticity, and the active participation of an engaged audience
Key Takeaways
- Consistency drives growth: Regular posting and audience education led to significant increases in both clicks and earnings.
- Diversification matters: By building a presence on multiple platforms, she unlocked new revenue streams and compounded her growth.
- Evergreen + seasonal balance works: A mix of evergreen staples and seasonal sales/trending moments kept her content relevant year-round.
- Follower count isn’t everything: Her success with under 100k followers proves that engagement and trust outweigh audience size