Event Case Study

COLLEEN ROTHSCHILD

BEAUTY

Event Snapshot

In September 2024 (during New York Fashion Week), The Sociable Society (TSS) orchestrated the Colleen Rothschild HydraShine Lipstick Balm launch event at Spygold, a chic speakeasy in NYC.

This exclusive gathering celebrated the new product with an intimate guest list of 50+ top beauty and lifestyle creators, collectively reaching over 7 million followers.

The cocktail-style party was equal parts luxurious and engaging – featuring bespoke drinks, upscale décor, and interactive brand experiences that immersed influencers in the Colleen Rothschild Beauty ethos.

From concept through execution, TSS managed every detail, making the evening a resounding success for both the brand and the creators in attendance.

Objectives

Product Showcase

Introduce and highlight the new HydraShine Lipstick Balm to a select group of influential content creators in a memorable, in-person setting

Social Buzz

Generate significant social media buzz and authentic content around the product launch, leveraging the creators’ combined 7M+ follower reach

Influencer Engagement

Strengthen relationships with top-tier influencers, turning event attendees into genuine brand advocates and long-term partners

ROI Focus

Achieve measurable brand awareness and marketing returns by maximizing EMV (earned media value) from event coverage

Strategy & Execution

TSS collaborated closely with Colleen Rothschild Beauty to craft a strategy that was both corporate-polished and buzzworthy.

The team identified that an intimate, VIP experience during NYFW would best showcase the HydraShine launch. They secured Spygold — an exclusive, on-brand venue — and curated a guest list of 50+ hand-picked creators whose audiences aligned perfectly with the brand’s target market. In the planning phase, TSS mapped out every detail from thematic décor to content opportunities, ensuring the event design echoed the product’s chic, hydrating “shine” theme.

On the day of the event, TSS’s white-glove execution allowed Colleen Rothschild and her team to focus on engaging with guests while every logistical element ran smoothly. The evening flowed seamlessly with a mix of networking, live product trials, and entertainment in a carefully orchestrated timeline.

Every component was designed for impact and shareability — from the moment invitees stepped into the ambient candlelit speakeasy, they were met with immersive brand storytelling at every turn.

By handling vendor coordination, scheduling, and on-site details, TSS ensured a stress-free experience for the client and a night to remember for attendees.

Highlights & Activations

Signature “HydraShine” Cocktails

A custom menu of cocktails inspired by the product (complete with glittering finishes and branded names) gave the night a chic, celebratory vibe

Floral & Art Installations

Lush floral arrangements and large-scale art displays provided stunning, on-brand backdrops for photos and TikTok moments, reinforcing the product’s elegant aesthetic

Lip Reader Experience

A spookily accurate **lip reader** entertained guests with fun, personalized readings, tying into the lipstick theme and sparking organic social content

Personalized Touches

Every corner featured unique branded details — from luxury gift bags and a product swatch station to custom neon signage — creating countless memorable micro-moments throughout the venue

Results

7M+ estimated social reach achieved through attendee posts and stories
50+ influential attendees (top creators and industry insiders) drove buzz both at the event and online
3X ROI on EMV (Earned Media Value): the event generated roughly three times its cost in media value through press coverage and social sharing
High Engagement: Attendee posts about the event saw above-average engagement rates, further boosting Colleen Rothschild Beauty’s online presence

Customers served! 0 M+ ESTIMATED SOCIAL REACH

Customers served! 0 + INFLUENTIAL ATTENDEES

Customers served! 0 X+ ROI ON EARNED MEDIA VALUE

Takeaways

Intimate = Impactful: A well-curated small event can deliver outsized reach. ~50 creators together garnered exposure to over 7 million people, proving quality beats quantity in influencer selection
Experiences Drive Content: Interactive activations (like themed cocktails and the lip reader) encouraged guests to create and share content, extending the event’s impact far beyond its walls
Seamless Execution Matters: With TSS handling strategy, logistics, and production, the brand could focus on authentic interactions. This stress-free, high-touch approach led to a flawless event that truly impressed attendees The result: seamless flow, standout assets, and a stress-free experience.
ROI-Driven Marketing: The 3X EMV ROI underscores that influencer-led events, when done right, are not just fun — they’re smart marketing. Investing in creative, targeted experiences yields measurable returns in brand exposure and engagement

It was a night filled with bold beauty, glossy lips, and unforgettable moments... a special thank you to everyone who made the evening truly remarkable.