Event Case Study
CMA Fest
2025
CMA Fest
2025
Event Snapshot
The Sociable Society brought its signature blend of talent, storytelling, and high-impact content creation to Nashville for CMA Fest 2025.
Over the course of a multi-day activation, 28 top creators with a combined reach of 21+ million followers descended on Music City for curated experiences ranging from wellness activations to denim-fueled cocktail mixers.
Against the backdrop of country music’s biggest stage, creators captured elevated moments that aligned lifestyle with brand, delivering highly engaging content across platforms. With strategic brand pairings, immersive touchpoints, and a focus on longevity through content assets, the TSS x CMA Fest activation proved that creator marketing belongs center stage.
Objectives
Fuel social-first storytelling that extended the reach and resonance of CMA Fest across TikTok, Instagram, and LTK. From real-time vlogs to branded recaps, our creators turned moments into movement and ensured brands stayed top of feed and top of mind.
Curate a talent roster that felt both aspirational and accessible. TSS tapped creators across lifestyle, beauty, fashion, and teacher verticals — all selected for their performance history, platform diversity, and ability to authentically integrate brand partners into the CMA experience.
Deliver tangible media value for brand partners through content volume, quality, and performance. The campaign generated 70+ assets and over $128K in EMV (Earned Media Value) — with strategic brand integration built to drive both awareness and conversion.
Event Strategy & Execution
For CMA Fest, TSS partnered with several standout brands to craft a high-energy, content-forward activation that felt both elevated and effortlessly on-brand for Music City’s biggest week.
Recognizing the cultural momentum of CMA Fest, TSS built a multi-day itinerary that balanced immersive creator experiences with strategic brand moments. From a wellness-focused morning at E+Rose to the show-stopping Denim & Diamonds party, each touchpoint was thoughtfully designed to inspire storytelling. The creator guest list featured 28 hand-selected influencers across lifestyle, fashion, beauty, and teaching — all with strong engagement and aligned brand fit.
On-site, TSS executed every detail with precision — coordinating transportation, venue flow, content capture, and real-time brand integration. This allowed creators and partners alike to be fully present while the behind-the-scenes ran like clockwork.
Each activation was optimized for maximum impact and shareability. Branded photo moments, collaborative LTK posts, and dynamic reels were built into the experience from the start, ensuring a content flywheel that kept spinning well beyond the festival weekend.
By managing logistics, creator relations, and content production end-to-end, TSS delivered a seamless experience for attendees and standout value for brands.
Highlights & Activations
Exclusive Lily Meola Performance
A captivating live set by AGT golden buzzer artist Lily Meola brought star power and an unforgettable energy to the evening, creating a highlight moment for guests.
Signature LTK & Happenstance Cocktails
A custom menu of signature drinks designed for LTK and Happenstance offered a refreshing, branded twist, keeping the vibe lively and perfectly on-theme.
Permanent Charm Bars
Interactive charm bars let guests design personalized keepsake jewelry, adding a memorable, hands-on touch that encouraged creativity and connection.
Customized Branded Backdrop
A stunning, fully branded backdrop invited guests to capture and share their experience, providing the ultimate photo moment and reinforcing brand storytelling throughout the night.
Results
- 21M+ estimated social reach achieved through creator Posts, Stories, LTK features, and Reels.
- 28 influential creators generated buzz across lifestyle, beauty, fashion, and educator audiences — both at the event and across platforms.
- 4.5X ROI on EMV: The activation delivered nearly $130K in earned media value, far exceeding production costs.
- Content flywheel effect: 70+ assets were created and shared, with standout posts earning above-average engagement and prolonged shelf life across feeds.
Takeaways
- Curated = High-Impact: By carefully selecting 28 creators with a combined 21.3M+ followers, TSS proved that smart curation outperforms sheer volume. The result was authentic storytelling with massive organic reach.
- Immersion Fuels Content: Each activation — from Denim & Diamonds to the wellness activation — offered built-in storytelling moments that naturally encouraged content creation across platforms.
- Execution Enables Engagement: With TSS managing all logistics, creators and brand partners were free to connect and create without distraction. The result: seamless flow, standout assets, and a stress-free experience.
- ROI You Can Measure: With nearly $130K in EMV, CMA Fest showed that influencer-led activations are more than just vibes — they’re a strategic investment in brand awareness and conversion.
It was such a pleasure to be part of the event. Thank you so much! We had a fantastic time, and it means a lot to hear that the creators enjoyed the experience. Your team did an incredible job pulling everything together!
~ E+ROSE team
Want to Take Center Stage with Your Next Creator Activation?
Let The Sociable Society turn your next campaign into a headline-worthy experience. We craft influencer-first events that blend cultural relevance, unforgettable moments, and measurable results — just like we did at CMA Fest.
Whether you're launching a product or building buzz, we'll bring your brand story to life through high-impact content and curated creator partnerships.
Let’s make your brand the main event. Reach out to TSS today and let’s get started.