Articles

When it comes to influencer marketing strategies, there are two main options for every brand and campaign; paid and gifting. In order to decide which strategy is best for your brand, you must establish your own goals or KPIs for each individual campaign and your brand as a whole. When choosing which strategy is best ...

Affiliate linking is one of the best and easiest ways for creators and influencers to earn a passive income in a fun and relatively simple way. It’s a great way to build out lists of your favorite products to share with your audience, show brands your loyalty to them, and use the provided link tracking ...

Since 2005, YouTube has remained the go-to long-form video platform for people of all ages. It’s become so accessible that many use it instead of watching cable TV, and in recent years, has added more integrations to modernize the platform and its offerings. YouTube is the founding place of trends and memes still referenced in ...