When it comes to influencer marketing strategies, there are two main options for every brand and campaign; paid and gifting. In order to decide which strategy is best for your brand, you must establish your own goals or KPIs for each individual campaign and your brand as a whole. When ...

Affiliate linking is one of the best and easiest ways for creators and influencers to earn a passive income in a fun and relatively simple way. It’s a great way to build out lists of your favorite products to share with your audience, show brands your loyalty to them, and ...

Since 2005, YouTube has remained the go-to long-form video platform for people of all ages. It’s become so accessible that many use it instead of watching cable TV, and in recent years, has added more integrations to modernize the platform and its offerings. YouTube is the founding place of trends ...

The way we use social media rapidly evolves every time a new update, app, or trend comes along – just think of how most millennials swore they would never use TikTok, but many made the shift to downloading the app in 2020 at the peak of the pandemic. The way ...

Another new Instagram update has arrived, and we’re here to break it down for you. Instagram’s newest update is called Subscriptions. This new feature is slowly rolling out to select creators, for now, to test. Arguably the most important part of this new feature is that it is meant to ...

This blog post was written in collaboration with The Sociable Society’s Lead Talent Manager, Sara Williams. To chat with Sara about management or viewing her roster of creators, contact Sara at sara@thesociablesociety.com Hot take: You can’t. Let’s talk about it. Whenever we talk about the algorithm, there’s often an implication ...