Welcome to Talks With TSS, a new video series by The Sociable Society where we dive into the stories, experiences, and journeys of top creators and industry experts.
Hosted by our co-founder, Emily Fonda, each episode features candid conversations with influencers and creators from our roster, offering an inside look at the creator economy.
Whether you’re an aspiring content creator or a seasoned professional, Talks With TSS is your go-to source for inspiration, expert advice, and real-world insights on building a successful brand in the ever-evolving world of social media.
In the premiere episode of Talks With TSS, we sit down with Shelby Sacco, a thriving content creator who never expected to find herself in the spotlight — from her early days working in event planning and studying for law school to accidentally going viral on TikTok, Shelby’s journey into the world of social media is nothing short of inspiring.
In this episode, Shelby shares how she turned her passion for healthy habits and routines into a successful brand, offering valuable insights for anyone looking to make their mark in the creator economy.
Dive in to discover her unique path, the lessons she’s learned, and how she’s building a business around personal growth and authenticity.
Introduction
- Brief introduction of the Talks With TSS series.
- Intro Shelby Sacco as the featured creator and co-founder Emily Fonda’s role in hosting the episode.
- Overview of the topics Shelby covers: habits, personal growth, content creation, and opportunities through social media.
1. Shelby Sacco’s Unexpected Journey to Content Creation
- Shelby’s background: former event planner and law school aspirant.
- The impact of COVID-19 on her career and how it led her to social media marketing.
- How she accidentally became a content creator by sharing habit-forming tips on TikTok.
- Viral success: The turning point when her TikTok on habit-building went viral.
2. Building a Brand on Healthy Habits and Personal Growth
- Shelby’s focus on teaching habits for physical, mental, and emotional well-being.
- Her content on Instagram and TikTok, which primarily revolves around habits and routines.
- Developing a business around her passion: teaching over 500 students in her habit-forming class.
- Launching a podcast: Sad to Savage for deeper discussions on habits.
3. Turning Content Creation Into Business Opportunities
- Shelby’s collaboration with brands like Puma and Estee Lauder.
- Leveraging her content for speaking engagements and product development.
- Launching products like habit trackers, affirmation cards, and gratitude journals.
4. Authenticity and Vulnerability in the Public Eye
- How Shelby balances vulnerability with responsibility as a content creator.
- Sharing personal stories, like her Italian-Jewish family and relationship with her boyfriend.
- The importance of transparency in connecting with her audience.
5. The Role of Community and Engagement in Shelby’s Success
- Building an online community that resonates with her content.
- Shelby’s approach to connecting with her followers through relatable, honest posts.
- How she evolves with her audience by sharing personal experiences and hobbies (e.g., running).
6. Working With a Talent Management Agency
- Why Shelby chose The Sociable Society as her management team.
- The difference professional management made in securing brand deals and handling business aspects.
- Advice for content creators considering talent management agencies.
7. Shelby Sacco’s Advice to Aspiring Content Creators
- Tips on content creation: balancing creativity with authenticity.
- How to avoid burnout by focusing on content you love.
- Shelby’s advice for her younger self: prioritize fun and genuine engagement over perfection.
Conclusion
- Recap of Shelby’s inspiring journey from law school aspirant to content creator.
- Final thoughts on the potential of content creation to build a business and positively influence others.
- Invitation to watch the full episode of Talks With TSS featuring Shelby Sacco.
