At The Sociable Society (TSS), our team is at the core of everything we do, shaping the future of influencer marketing with expertise, creativity, and innovation. Team Sociable Sessions is our weekly series where we highlight the incredible individuals behind TSS, sharing their insights, experiences, and career journeys in the creator economy.
From brand partnerships to business affairs, each role at TSS plays a vital part in building impactful collaborations between creators and brands. This week, we’re excited to introduce Jasmine Sostegno, Lead of Business Affairs — a key player in navigating the legal and strategic aspects of influencer marketing.
Meet Jasmine Sostegno: Lead, Business Affairs at The Sociable Society
With over year and a half of experience in the creator economy, Jasmine Sostegno brings a sharp legal and business acumen to The Sociable Society. Transitioning from the tech industry, she was struck by the fast-paced, ever-evolving nature of influencer marketing and the critical role contracts and negotiations play in successful brand-creator relationships.
Jasmine thrives in collaboration and problem-solving, ensuring that agreements between creators and brands are clear, fair, and beneficial to both parties. Whether it’s breaking down legal jargon for non-lawyers or identifying trends in brand contracts, she’s at the forefront of structuring partnerships that last.
Read on to learn about Jasmine’s insights on business affairs in influencer marketing, the most crucial contract terms for brands, and why she’ll take herbal tea over coffee any day!
How has working at The Sociable Society (TSS) changed your perspective on influencer marketing?
TSS has made me realize just how big influencer marketing is as an industry and just how fast it changes. I worked in the tech industry in the past and there are some aspects of the creator industry that move even faster than some aspects of tech.
In my day-to-day work, I can sometimes see trends in the ways that different brands are constructing their agreements. Brands are constantly creating new templates for agreements and shifting their requests in order to adapt to emerging needs.
I also understand better the value that influencers provide for brands. I have a more critical eye towards the ways that creators promote and partner with brands than I have in the past. I now look at what makes a good campaign and what doesn’t.
What made you choose to work at TSS, and what is your favorite part of your job?
My favorite part is the flexibility and trust TSS gives you to do your job. The flexibility makes me feel appreciated and valued as an employee.
We have a really great and capable team here that is hardworking and personable, which is very important in a remote environment.
What is your favorite TSS Team moment?
Building out the Business Affairs team — we have hired Lucas and Tomas who have been great additions to our team. They have great backgrounds and can bring a lot to their roles.
I am excited to continue to build out our team and refine Business Affairs processes.
If you could switch roles with anyone for a day, who would it be and why?
Kaitlyn Rice, our Head of Brand Partnerships.
I like to talk and meet new people so I think being able to build relationships with different brands and meet with a variety of people regularly would be interesting.
I think it also sounds fun to have the autonomy to reach out to brands that you may be personally interested in and build that relationship between a brand you like and TSS.
What business related thing do you wish you could have tattooed on my forehead (i.e. something you wish everyone knew all the time like CC is not the same as BCC lol)
When you are redlining on Google Docs and all the redlines are resolved (i.e. accepted or rejected), you can see all prior redlines under the Comments tab.
You can also see any comments to previous redlines in this section.
Sometimes I see confusion where someone will open a Google Doc and it will appear blank once they open it and they will not understand why we tell them that there are additional comments to respond to. Meanwhile, those comments are under the Comments tab!
What is an underrated skill for working in Business Affairs?
I think one of the most important skills to work in Business Affairs is to know how to communicate with people in various roles within a company: legal, marketing, sales, partnerships etc.
As a Business Affairs professional, you have to interact and negotiate with people in various roles. This means that people often communicate differently and have a different lens to their goals and objectives. This is much different from many traditional legal environments where you may spend all or most of your time speaking with other lawyers.
In a Business Affairs environment, you may be negotiating with someone that doesn’t have a legal background so you have to be able to express yourself in a way that can be understood by someone without a legal background and this cuts the other way as well.
There are times where someone who works in marketing may mention a marketing term or perspective that I do not immediately understand, so then I have to put myself in their shoes and think from their perspective in order for us to reach our common goal.
What would you say to brands is most important to include in creator contracts?
Clearly-defined usage terms including usage type and usage time frame. This is one of the most important parts of the contract, so having this set out in a clear manner alleviates any ambiguity and manages the expectations of both sides. We can also get the contract wrapped up quicker when this is all squared away.
Where is your preferred place to work? Desk, Couch, Bed, Coffee Shop?
Couch most of the time but I will work at my desk if I have a meeting. I may start venturing out to coffee shops soon though to spice it up.
What is your fav mid-day bev to get you through a long work day?
Herbal Tea.
I don’t drink or like coffee (I know people tend to find this strange but I really can’t stand it! I’ve tried it in Colombia, Italy, and America and I just do not like it!). Plus, I’m always cold so a hot herbal tea can be a lifesaver mid-day.
That’s a wrap on this week’s Team Sociable Sessions! We loved diving into Jasmine Sostegno’s role in Business Affairs and learning how she navigates the fast-paced world of influencer marketing. From contract clarity to cross-team collaboration, her insights highlight the essential behind-the-scenes work that powers successful brand-creator partnerships.
At The Sociable Society, we’re passionate about bringing you the latest trends, expert strategies, and insider perspectives from our team. Want to stay ahead in the creator economy? Subscribe to our creator newsletter for industry insights, career advice, and a front-row seat to the future of influencer marketing.
