Entering the world of content creation can be both exhilarating and overwhelming, especially when you’re looking to take your career to the next level by partnering with a talent or influencer manager.

If you’re a newer creator unsure where to start, this guide is for you!

Discovering the right influencer talent manager can propel your career forward, providing you with invaluable guidance, connections, and opportunities. Here’s exactly how we recommend you find a manager as an influencer.

How To Find An Influencer Manager: A Guide for New Creators

Research & Referrals

1. Learn from Creators You Admire — A great starting point is to look up creators you already follow and admire, especially those who are a few steps ahead in their careers.

Check their profiles to see if they mention being represented by a talent manager or agency. This can give you a concrete starting point for your search.

How To Find A Manager As An Influencer Research

2. Tap Into Your Network — If you have friends or acquaintances in the industry, don’t hesitate to reach out and ask for recommendations. Personal referrals can lead to meaningful connections with agencies known for nurturing and supporting their talent!

3. Utilize Social Media and Professional Networks — Platforms like LinkedIn and Instagram are goldmines for research. Use keywords such as “talent management,” “influencer agency,” or “influencer management” to discover agencies that cater to creators in your niche.

Pay attention to the types of creators they represent and the content they share, which can offer insights into their focus areas and values.

How To Find An Influencer Manager: Outreach & Evaluation

Agency Insights and Outreach

1. Assessing Fit — When exploring potential agencies, consider the alignment between their represented creators and your own brand. An agency that represents a diverse array of creators may offer broader opportunities and access to various brand partnerships. Look for signs that an agency could be a good match for your style and goals.

2. Making the First Move — Once you’ve identified potential agencies, the next step is to reach out. Most agencies have a contact form on their website. If you have a direct connection, leverage it to establish personal contact. Agencies like the Sociable Society review every inquiry and respond to promising candidates, indicating a level of personalized attention and interest in your success.

3. Evaluating the Relationship — After making contact, you’ll likely have the opportunity to speak with one or more managers. This is your chance to assess the chemistry and compatibility between you and the potential manager. Remember, you’re not obligated to commit to the first manager you speak with. It’s crucial to explore multiple options to ensure you find someone who truly feels like a partner.

Partnership and Trust

The ideal manager-creator relationship is based on mutual trust, respect, and a shared vision for success. Your manager should feel like a teammate—someone who is genuinely invested in your growth and who you can rely on for support and guidance. A true partnership means having someone in your corner who understands your goals, challenges, and aspirations.

How To Find A Talent Manager As An Influencer: Final Thoughts

Finding the right talent manager is a critical step in scaling your career as a content creator. It requires research, networking, and a keen sense of what you need in a partnership.

By following these steps, you’re not just looking for a manager; you’re seeking a collaborator who will be instrumental in achieving your dreams. Remember, the best partnerships are built on trust, communication, and a shared commitment to your success.

Are you a creator who could benefit from the right influencer talent manager partnership? Since 2015, The Sociable Society has helped top influencers and celebrity ambassadors partner with dream brands and level up their creator careers. Reach out to us here.