Welcome to Creator Spotlight, where we celebrate the inspiring journeys of creators who make The Sociable Society a leader in the creator space. This series delves into the paths, processes, and pivotal moments that shape their careers. Whether you’re an emerging influencer or a seasoned creator, join us in celebrating authenticity, creativity, and success.
Spotlight On Erin Confortini: Financial Literacy Advocate Turned Lifestyle Creator
This week, we’re excited to feature Erin Confortini (@itserinconfortini on both TikTok and Instagram), a dynamic creator who transformed her passion for financial literacy into a thriving online presence.
Erin began her journey in January 2022 on TikTok, aiming to help young people navigate personal finance and investing. Her relatable approach quickly resonated, leading to significant growth and a pivot into lifestyle content that showcases living a financially responsible mid-20s lifestyle.
Before embracing content creation full-time, Erin worked as an auditor at a Fortune 50 company. Her commitment to educating others and sharing her personal experiences has fostered a strong connection with her audience. In August 2023, she took the leap to pursue content creation full-time, diversifying her income through brand partnerships, affiliate links, user-generated content, and digital product sales.
Join us as we explore Erin’s journey, from her initial steps in the financial realm to her evolution as a lifestyle creator. Her story is a testament to the power of passion, education, and authenticity in the digital age.
In Conversation with Erin Confortini: Her Journey, Insights, and Future Plans
How did you get started with social media? Was it a goal of yours or on a whim, and which platform?
I started posting on TikTok in January 2022 with the mission of helping young people be better with their money and learn about personal finance, mainly about investing!
My friends knew me to be super financially literate and they’d always ask me for help with their budgets or how to set up their first 401k out of college, so I knew that I would be able to help a lot of other young people who don’t know why money should be as big of a priority as it is in their 20s.
I definitely took social media seriously from the beginning but I had no idea what it could turn into!
About a year or so into my journey I pivoted into more of a lifestyle niche and now show my audience how I live my mid-20s lifestyle in a financially responsible way.
What were you doing (or where were you in life) before you started on social media?
I was 6 months post-grad working as an auditor at a fortune 50 company!
Who were some of the creators or influencers you looked up to when you first started posting on social media?
Some of the first lifestyle influencers that I looked up to early on in my journey were Jenna Palek and Shelby Sacco!
Was there a specific piece of content or instance in which you went viral or was it a slower build up over time? How did you feel and what did you do afterwards?
When I first started my TikTok channel I committed to posting 3 videos per day for the first 2 months just to see what would happen.
At the end of those 2 months I had 50k followers!
A few months later I had a video go super viral and overnight I gained over 100k more followers which was crazy, and from there it has been slow and steady growth 🙂
At what point did you decide to go “all-in” on social media? What were the factors that made you decide to pursue content creation full-time? Did you have a back-up plan?
I quit my full time job in August of 2023 to pursue content creation full time. There were a few factors that made my decision but it was a mix of diversified income streams, making significantly more than I was in my full time job, and then also the opportunity cost of giving 40 hours per week to my employer.
At the time (and still today), I was making money through brand partnerships, affiliate links, UGC, and product sales through my digital products (my budget template). I felt comfortable quitting knowing that I had many avenues of income and wasn’t solely relying on brand partnerships.
The month that I quit my job was the same month that my cohost and I started our podcast. Between the podcast and also more in-person brand commitments, it became challenging to balance both a full time job and content creation. I was finding myself requesting PTO for brand campaigns or opportunities, and I knew that wasn’t sustainable.
Every creator’s creation process is different. Take us through how you typically create content? Do you have a set process or how much of it is on the fly?
I generally have one style of content that I consider my “signature content” that gets reposted onto all of my channels, which is a vlog-style voiceover where I’m storytelling about what is going on in my life.
A lot of the videos I repeat almost every single week (what I spend in a week as a 25 year old living in Nashville, my 5:30AM morning routine, evening routine in my life as a girl who wakes up at 5:30, what I do & spend on a saturday as a 25 year old living in nashville, etc).
I plan out that content about a week in advance so as I’m going through my week I know which days I need to film. This helps me feel like I can have some “off days” with filming so I don’t need to film every single day of my life.
If you could go back to when you started your journey as a creator and give yourself two pieces of advice, things to keep in mind, or things you’ve learned — what would you say to yourself?
1) EVERYTHING can be content — every time I have an interesting thought or something that’s on my mind, I’ve gotten used to putting that into my notes app on my phone to use it in a voice over in a video. That way when I’m editing the voiceover for my “day in the life”, I have an interesting perspective to share instead of just narrating what’s happening visually on the screen.
I used to think that I couldn’t share vlog-style content because my life was too mundane or there wasn’t anything interesting happening, but my audience connects with the content and engages with it not because of what’s happening on the screen but the perspective that im sharing or the feeling that i’m talking about in the video.
2) For every good week, you’re going to have a bad week.
In the 3 years of being a content creator I’ve learned that imposter syndrome really doesn’t go away, you just notice it more at different times.
For every week where I feel like I’m crushing it and my videos are performing well, I know the next week is going to be the total opposite and I’m going to feel like everyone is 1 video away from unfollowing me.
It’s important to take advantage of the good weeks and film as much as you can when your energy is good!
How did you hear about or get connected with The Sociable Society? In what ways have TSS helped you pursue your goals and aspirations?
My friend Taylor is signed with TSS and referred me!
I’ve only been here for a month but my creator manager, Miranda, has been amazing and I’m super excited to meet more of the girls as well.
I wanted to join TSS because there are so many creators here that I look up to and am inspired by and I think it’s going to make me work harder and push myself more in my content journey.
What do you value most in a Creator Manager?
Feeling like my creator manager really knows my content/personality traits to know which brands would be a good fit to work with!
To date, what has been your favorite or most memorable brand partnership? Tell us why?
Last year I got to work with Chevy on a multi-video campaign where they lent me a 2024 Chevy Trax for a month to share it with my audience! It was so cool to drive the car around and explain that I had it for a brand campaign.
What’s one thing in 2024 that brands should know about working with creators, but don’t?
I wish more brands focused on building deeper relationships with fewer creators.
Audiences are getting fatigued of creators constantly pushing products for one-off videos, and if brands are willing to invest in working with creators longer term it can help the audience trust them a lot more.
What’s one prediction you have for social media and being a creator in 2025?
More lifestyle/fashion/beauty brands working with creators mainly through TikTok Shop, and focusing more on micro-influencers for that.
Erin Confortini’s journey from a corporate auditor to a full-time content creator exemplifies the impact of passion and dedication in the digital age. Her commitment to financial literacy and authentic lifestyle content continues to inspire her growing audience.
Stay tuned for next week’s Creator Spotlight, where we’ll feature another inspiring story from our diverse community of creators. To stay updated with the latest interviews and insights, subscribe to our Creator Newsletter. Don’t miss out on exclusive content and updates from The Sociable Society!
